The Opportunity for a Reconsideration of the Dimensions of the Assessment Model of the Customers Satisfaction

This paper started from the implementation of the sustainable development concept, for every organization. This requests the reconsideration of the environmental protection and quality assurance policies role, inside of the organizations. The authors consider that the utilization of the specific methods, techniques and instruments request a new approach of the dimensions of the evaluation model for customer satisfaction by including a new one, called The Green Dimension.