1Joanna DYCZKOWSKA, 2Marcin OLKIEWICZ and 3Dagmara PASZKOWSKA
1,2 Faculty of Economic Sciences, University of Technology, Koszalin, Poland
3 Faculty of Economics, University of Gdansk, Gdańsk, Poland
Volume 2022 (10),
Article ID 4051922,
Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Abstract
Electronic commerce (e-commerce) has changed the process of buying, selling and exchanging products, services or information via computer networks. The aim of the study was to analyse the e-commerce market together with the customer service process. The research methods used a literature analysis and an indirect diagnostic survey. The most important criteria was the price – it got 85%, then punctuality of delivery, which got approximately 80%. Payment terms received the lowest rating (57%). The rest of the criteria ranged from 65% to 79.6%.
Keywords: e-commerce, logistics, customer, service