Examining The Relationships Between Negative Reviews, Information Quality, Credibility and Consumer Behavior

The popularity of Internet applications encourages consumers to seek information about products, which influences their purchasing decisions. Negative reviews discourage consumers from purchasing products. Therefore, negative reviews in electronic word-of-mouth are important to examine. The present study proposes to broaden the existing concept of negative reviews based on different factors such as information mediators, information characteristics, and interpersonal strength to understand consumers’ buying behavior.