Universidad Peruana de Ciencias Aplicadas, Lima, Perú
Volume 2022 (18),
Article ID 3941822,
Trends and Strategies in Marketing and Consumer Behavior: 39MKT 2022
Abstract
This article examines how the hedonic and utilitarian benefits influences satisfaction and trust to generate intention to use in the context of mobile banking. The hypotheses were tested using a sample of 219 mobile banking users, through structural equation modeling with the PLS technique. The main results allowed to verify all the hypotheses raised and revealed that the both benefits generate satisfaction and trust, finally influencing the use of mobile banking.
Keywords: Mobile banking; hedonic benefits; utility benefits; Intention to use.