Abstract
This paper intends to propose a research attempting to contribute new knowledge to the field of project marketing and find a home in the realm of enterprise level management. We will discuss different worldviews adopted toward the field of project marketing. The first perspective corresponds to the approach taken by the group of project marketers and the second is that of the project managers. This paper will illustrate these differences as the recent developments in project management suggest a new way of thinking. This new approach recommends considering project management as a process instead of only a set of managerial actions. We will describe the nature of the purpose of both the worldviews and how they influence the definition of project and project marketing. Furthermore, the paper proposes a methodology to improve the understanding of project marketing and to contribute to the existing body of knowledge concerning the intersection and/or the interaction between marketing and project management.