Abstract
Effective interactions depend largely on personality traits, which is a consistent and long-lasting tendency in behavior. In psychology, five major trait factors (Big Five personality traits) have been generally used to assess personality of people. The study highlights the practicality of importance-performance analysis as a means to assessing the importance of personality traits dimension that should be possessed by Malaysian graduates. The importance-performance analysis is used to evaluate the gap in personality traits possessed by Business and Technical Graduates. The study is carried out in two phases: Phase 1 which involves a focus group session and Phase 2 which focus on establishing a questionnaire appropriate to the study across a diverse range of industries. The questionnaires were distributed to managers selected from a sampling frame. Graduates’ personality attributes are analysed in terms of big five personality traits which include openness, conscientiousness, extroversion, agreeableness and emotional stability traits. The findings of this study suggest that Higher Education Institutions in Malaysia should target improvements on a specific personality development component pertaining to openness and extroversion personality for business management graduates, and conscientiousness personality for technical graduates as part of the curriculum development strategies of these Higher Education Institutions.