Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022

Description

Special Issue On: Trends in Digital Marketing and Consumer Behavior

Selected papers from 40th IBIMA International Conference 23-24 November 2022

ISSN: 2994-2403

Social Media as A Tool for Company-Customer Communication During a New Product Launch in The Pediatric Dietetics Industry
Kacper ROWIECKI and Jacqueline ROWIECKA
Volume 2022 (10), Article ID 4058122, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Femvertising As an Important Trend in The Internet Communication
Paulina GAJEWSKA and Irena SZEWCZYK
Volume 2022 (10), Article ID 4031922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
High School Students’ Perception of TV Vs Internet Advertising: A Study from The Tri-City Agglomeration (Gdańsk, Sopot, Gdynia), Poland
Piotr Oskar CZECHOWSKI, Konrad HRYNIEWICZ, Tomasz OWCZAREK and Marzena WANAGOS
Volume 2022 (10), Article ID 4063322, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Voice Recognition Applied to Real Estate mCRM
João P. ANTÃO, Rúben F. PEREIRA and Ricardo RIBEIRO
Volume 2022 (10), Article ID 4024922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
How Website Heatmap Software Can Be Used in Websites to Better Understand the User BehaviourHow Website Heatmap Software Can Be Used in Websites to Better Understand the User Behaviour
Ionut TANASE, Bianca Cristiana VOICU, Raluca-Giorgiana (POPA) CHIVU and Elena Florentina GREJDAN
Volume , Article ID 4028822, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Gender As a Moderator in Relation Between Self-Esteem and Social Media Activity Based on Instagram Platform
Emilian GWIAZDZINSKI
Volume 2022 (10), Article ID 4059022, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Types of Content Viewed on TikTok by Generation Z: A Quantitative Survey Research Study
Aneta OLEJNICZAK
Volume 2022 (10), Article ID 4059722, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Determinants of Social Commerce Acceptance in Saudi Arabia: Moderating Role of Customer Gender, Age, And Experience
Abdulrahman ANDIJANI and Kyeong KANG
Volume 2022 (10), Article ID 4045822, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Social Media Influence on Gen Ys’ Consumer Purchase Behaviour: A Developing Country’s Perspective
Jayanty KUPPUSAMY, Ajitha ANGUSAMY and Manesha RAJARATHNAM
Volume 2022 (10), Article ID 4033622, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Risks of Influencer Marketing and Their Impact on The Consumer: An Empirical Study in Slovakia
Jakub MICHULEK and Anna KRIZANOVA
Volume 2022 (10), Article ID 4026522, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
The Use of Artificial Intelligence (AI) In Marketing: An Empirical Study with The Construction of a Conversational Chatbot for Communication with The Client
Tomasz DRYL
Volume 2022 (10), Article ID 4064922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Consumer Behaviour on The E-Commerce Market After the Introduction of The General Data Protection Regulation (GDPR)
Anna Rybak and Magdalena Roman
Volume 2022 (10), Article ID 4064322, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Logistics Customer Service in The E-Commerce Market in Poland
Joanna DYCZKOWSKA, Marcin OLKIEWICZ and Dagmara PASZKOWSKA
Volume 2022 (10), Article ID 4051922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Use of Social Networks to Inform the Population About Extraordinary Events
Jozef KUBÁS and Jozef RISTVEJ
Volume 2022 (10), Article ID 4025422, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Dan Dumitriu, Politehnica University of Bucharest, Romania
Cristina Popescu, Petroleum-Gas University of Ploiesti, Romania
Ioseb Gabelaia, RISEBA University of Applied Sciences, Latvia
Liviu-Adrian Cotfas, Bucharest University of Economic Studies, Romania
Iwona Lupa-Wójcik, Pedagogical University of Krakow, Poland
Sabrina O.Sihombing, Universitas Pelita Harapan, Indonesia
Jaishree Asarpota, Higher Colleges of Technology, UAE
Joanna Drobiazgiewicz, University of Szczecin, Poland
Tomasz Dryl, University of Gdańsk, Poland
Diana Bratić, University of Zagreb, Croatia
Anna Murawska, Bydgoszcz University of Science and Technology, Poland

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources:

Google Scholar
WorldCat

Table of Content

Social Media as A Tool for Company-Customer Communication During a New Product Launch in The Pediatric Dietetics Industry
Kacper ROWIECKI and Jacqueline ROWIECKA
Volume 2022 (10), Article ID 4058122, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Femvertising As an Important Trend in The Internet Communication
Paulina GAJEWSKA and Irena SZEWCZYK
Volume 2022 (10), Article ID 4031922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
High School Students’ Perception of TV Vs Internet Advertising: A Study from The Tri-City Agglomeration (Gdańsk, Sopot, Gdynia), Poland
Piotr Oskar CZECHOWSKI, Konrad HRYNIEWICZ, Tomasz OWCZAREK and Marzena WANAGOS
Volume 2022 (10), Article ID 4063322, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Voice Recognition Applied to Real Estate mCRM
João P. ANTÃO, Rúben F. PEREIRA and Ricardo RIBEIRO
Volume 2022 (10), Article ID 4024922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
How Website Heatmap Software Can Be Used in Websites to Better Understand the User BehaviourHow Website Heatmap Software Can Be Used in Websites to Better Understand the User Behaviour
Ionut TANASE, Bianca Cristiana VOICU, Raluca-Giorgiana (POPA) CHIVU and Elena Florentina GREJDAN
Volume , Article ID 4028822, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Gender As a Moderator in Relation Between Self-Esteem and Social Media Activity Based on Instagram Platform
Emilian GWIAZDZINSKI
Volume 2022 (10), Article ID 4059022, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Types of Content Viewed on TikTok by Generation Z: A Quantitative Survey Research Study
Aneta OLEJNICZAK
Volume 2022 (10), Article ID 4059722, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Determinants of Social Commerce Acceptance in Saudi Arabia: Moderating Role of Customer Gender, Age, And Experience
Abdulrahman ANDIJANI and Kyeong KANG
Volume 2022 (10), Article ID 4045822, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Social Media Influence on Gen Ys’ Consumer Purchase Behaviour: A Developing Country’s Perspective
Jayanty KUPPUSAMY, Ajitha ANGUSAMY and Manesha RAJARATHNAM
Volume 2022 (10), Article ID 4033622, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Risks of Influencer Marketing and Their Impact on The Consumer: An Empirical Study in Slovakia
Jakub MICHULEK and Anna KRIZANOVA
Volume 2022 (10), Article ID 4026522, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
The Use of Artificial Intelligence (AI) In Marketing: An Empirical Study with The Construction of a Conversational Chatbot for Communication with The Client
Tomasz DRYL
Volume 2022 (10), Article ID 4064922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Consumer Behaviour on The E-Commerce Market After the Introduction of The General Data Protection Regulation (GDPR)
Anna Rybak and Magdalena Roman
Volume 2022 (10), Article ID 4064322, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Logistics Customer Service in The E-Commerce Market in Poland
Joanna DYCZKOWSKA, Marcin OLKIEWICZ and Dagmara PASZKOWSKA
Volume 2022 (10), Article ID 4051922, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Use of Social Networks to Inform the Population About Extraordinary Events
Jozef KUBÁS and Jozef RISTVEJ
Volume 2022 (10), Article ID 4025422, Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022

Editorial Borad

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Review Process

Peer review process is the responsibility of the Scientific Committee of the conference program

Authors Guidelines

Follow conference author guidelines

Manuscript Publication Charges

Free of charge

Indexing and Abstracting

The Journal is indexed and/or abstracted in the following databases/resources:

Google Scholar
WorldCat