Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022

Description

Special Issue On: Consumer Behavior and Marketing Strategies – Global Perspectives

Selected papers from 40th IBIMA International Conference 23-24 November 2022

ISSN: 2994-2403

Visual Merchandising in The Showroom of Mobile Operators on The Polish Market
Mariusz WOŹNIAKOWSKI
Volume 2022 (11), Article ID 4055522, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
The Relationship Between Customer Satisfaction and Perceived Value on Customer Loyalty
Grzegorz BIESOK and Jolanta WYRÓD-WRÓBEL
Volume 2022 (11), Article ID 4051222, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Using Purchasing Managers’ Index (PMI) Methodology to Develop a New Customer Satisfaction Measure.
Grzegorz BIESOK and Jolanta WYRÓD-WRÓBEL
Volume 2022 (11), Article ID 4051122, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Promotion of Unmanned Aerial Vehicles to The North American Market by Shenzhen DJI Innovation Technology Co., Ltd
Ye JIACHEN and Natalia SAKHARCHUK
Volume 2022 (11), Article ID 4049622, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Impact Consumer Attitude Towards Purchase Intention (PI) On Green - Cosmetics in North Kerala
Sabana BACKER and Suresh KOTTAYATH
Volume 2022 (11), Article ID 4029122, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Impact of Engagement in The Local Community on Consumer Satisfaction and Preferences: The Case of Two Neighborhood Shopping Centers in Saint-Petersburg, Russia
Oksana U. YULDASHEVA, Olga A. KONNIKOVA and Dmitry E. PIROGOV
Volume 2022 (11), Article ID 4057622, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Creating And Promoting a Regional Tourist Product – How to Build a Competitive Advantage? An Example of The Kashubia Region in Poland
Barbara MARCISZEWSKA and Konrad HRYNIEWICZ
Volume 2022 (11), Article ID 4042122, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Proposal of A Conceptual Model of The Customer Experience in The Experiential Leasure World Through Littérature: Attraction, Satisfaction and Loyalty
Yasmine LEBBADI and Mostafa ABAKOUY
Volume 2022 (11), Article ID 4036722, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
The Perception of Product Placement in The Food Products Market: Empirical Research Involving Generation Y In Lublin, Poland
Wioletta WRÓBLEWSKA and Sebastian BIAŁOSKURSKI
Volume 2022 (11), Article ID 4047522, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Elevita Yuliati, Universitas Indonesia, Indonesia
Adel Béjaoui, University of Jendouba, Tunisia
Maciej Dębski, University of Social Sciences, Poland
Anetta Barska, University of Zielona Góra, Poland
Konstantin B. Kostin, UNECON (Saint-Petersburg State University of Economics), Russia
Grażyna Rosa, University of Szczecin, Poland
Wioleta Dryl, Gdańsk University, Poland

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources:

Google Scholar
WorldCat

Table of Content

Visual Merchandising in The Showroom of Mobile Operators on The Polish Market
Mariusz WOŹNIAKOWSKI
Volume 2022 (11), Article ID 4055522, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
The Relationship Between Customer Satisfaction and Perceived Value on Customer Loyalty
Grzegorz BIESOK and Jolanta WYRÓD-WRÓBEL
Volume 2022 (11), Article ID 4051222, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Using Purchasing Managers’ Index (PMI) Methodology to Develop a New Customer Satisfaction Measure.
Grzegorz BIESOK and Jolanta WYRÓD-WRÓBEL
Volume 2022 (11), Article ID 4051122, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Promotion of Unmanned Aerial Vehicles to The North American Market by Shenzhen DJI Innovation Technology Co., Ltd
Ye JIACHEN and Natalia SAKHARCHUK
Volume 2022 (11), Article ID 4049622, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Impact Consumer Attitude Towards Purchase Intention (PI) On Green - Cosmetics in North Kerala
Sabana BACKER and Suresh KOTTAYATH
Volume 2022 (11), Article ID 4029122, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Impact of Engagement in The Local Community on Consumer Satisfaction and Preferences: The Case of Two Neighborhood Shopping Centers in Saint-Petersburg, Russia
Oksana U. YULDASHEVA, Olga A. KONNIKOVA and Dmitry E. PIROGOV
Volume 2022 (11), Article ID 4057622, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Creating And Promoting a Regional Tourist Product – How to Build a Competitive Advantage? An Example of The Kashubia Region in Poland
Barbara MARCISZEWSKA and Konrad HRYNIEWICZ
Volume 2022 (11), Article ID 4042122, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
Proposal of A Conceptual Model of The Customer Experience in The Experiential Leasure World Through Littérature: Attraction, Satisfaction and Loyalty
Yasmine LEBBADI and Mostafa ABAKOUY
Volume 2022 (11), Article ID 4036722, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022
The Perception of Product Placement in The Food Products Market: Empirical Research Involving Generation Y In Lublin, Poland
Wioletta WRÓBLEWSKA and Sebastian BIAŁOSKURSKI
Volume 2022 (11), Article ID 4047522, Research in Consumer Behavior and Marketing Strategies – Global Perspectives: 40MKT 2022

Editorial Borad

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Review Process

Peer review process is the responsibility of the Scientific Committee of the conference program

Authors Guidelines

Follow conference author guidelines

Manuscript Publication Charges

Free of charge

Indexing and Abstracting

The Journal is indexed and/or abstracted in the following databases/resources:

Google Scholar
WorldCat