Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022

Description

Special Issue On: Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media

Selected papers from 39th IBIMA International Conference 30-31 May 2022

ISSN: 2994-2403

Trust In Electronic Word-Of-Mouth (eWOM): The Concept and The Most Important Determinants
Anna DRAPINSKA
Volume 2022 (19), Article ID 3963122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Evolution of The Omnichannel Concept in DIY Retail Chains
Mariusz WOŹNIAKOWSKI and Marcin KŁAK
Volume 2022 (19), Article ID 3954922, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Development of Online Shopping in Europe from 2017-2021: A Quantitative Analysis
Stefan KRAL
Volume 2022 (19), Article ID 3962522, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
An Analysis of the Social Network Users Posting Frequency in the Context of Online Brand-related Activities and their Motives: An Empirical Study
Ľudovít NASTIŠIN
Volume 2022 (19), Article ID 3953222, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Research on Consumer Behaviour - Significant Relationships Between the Importance and Frequency of Online Shopping
Jakub HORVÁTH
Volume 2022 (19), Article ID 3960122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Determinants of Live Streaming Influencing Purchase Intention for Online Computer Video Games: A Quantitative Study
Yasheen HILARIO ROMERO and Rafael O. FLORIAN-CASTRO
Volume 2022 (19), Article ID 3959122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Marketplaces: The Post-Purchase Stage of The E-Commerce Consumer Concerning Satisfaction and Its Impact on The Intention to Repurchase
Fernando LOAYZA, Mía RODRÍGUEZ and Manuel Luis LODEIROS-ZUBIRIA
Volume 2022 (19), Article ID 3958722, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Effect of the Perceived Value of Social Media Brand Content on Customer Satisfaction, E-Wom, Brand Loyalty and Repurchase Intention: A Study of The Energy Drink Sector
Felipe GARCIA RAGGIO, Llushve VASQUEZ ROMERO and Pedro BAZO QUINTANA
Volume 2022 (19), Article ID 3948022, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Preferences For Retail Forms of Consumer Shopping
Eva NAHALKOVA TESAROVA, Anna KRIZANOVA and Jakub MICHULEK
Volume 2022 (19), Article ID 3928922, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Sustainability Communications of Fashion Brands on social media: Central Themes and Consumer Responses
İrem AKSOY and Tugba TUGRUL
Volume 2022 (19), Article ID 3916322, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Drop-Shipping – A Business Model Without Holding Inventory: A Case Study of Online Store
Cristian BARCS, Izabela Luiza POP, Cezar TOADER and Diana IGHIAN
Volume 2022 (19), Article ID 3942722, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Influence of Communication on Consumer Purchasing Decision: A Study of Competing Sugar Brands
Omotola NEJO, Lanre AMODU and Oscar ODIBOH
Volume 2022 (19), Article ID 3954122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Creation Of a Development Strategy in Social Networks
Wenxiao Tian and Aleksandr Koberidze
Volume 2022 (19), Article ID 3973622, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Fear Of Missing Out Vs Joy of Missing Out: A Literature Review on Keeping Critical Mindedness a Top Priority in The Era of The Big Tech Boom
L’houssaine MOUNAIM, Zineb BOUTAQBOUT, Salma LOUANI and Safaa TIGHAZRI
Volume 2022 (19), Article ID 3977322, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Perception Of Ethical Phenomena in Marketing Communication in The Digital Space Within the Slovak Republic: A Qualitative Research
Tatiana COREJOVA, Barbora MISIKOVA, Maria ROSTASOVA and Alexandra VALICOVA
Volume 2022 (19), Article ID 3956922, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Impact of Social Media on Facilitating Communication In The Process of Trade
Olena BOCHKO, Nadіia VASYLTSIV, Nataliia MYKHAILYK, Viktoriia KUZIAK, Nazar STASYUK and Sofiia LEONOVA
Volume 2022 (19), Article ID 3947722, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Connection Between the Activity Within the Social Networks and The Consumer Behaviour - New Techniques for Knowing the Consumer Behaviour
Raluca-Giorgiana (POPA) CHIVU, Ionuț-Claudiu POPA, Bianca Cristiana VOICU and Ionuț TĂNASE
Volume 2022 (19), Article ID 3965622, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Future Trends on E-grocery Market in Poland
Malgorzata MISNIAKIEWICZ and Jaroslaw PAWLIK
Volume 2022 (19), Article ID 3968522, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Effect of E-Service Quality on Customer Satisfaction, E-Trust, E-Wom and Repurchase Intention: A Study of Medium-Sized Women Clothing Brands in The Retail Sector
Luis MEGO JARAMILLO, Thaís VALLEJOS ESPINOZA and Pedro BAZO QUINTANA
Volume 2022 (19), Article ID 3946822, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Influence of Satisfaction and Trust in The Digital Loyalty of Digital Banking Service: A Qualitative Research
Daniel MEDINA, Daniel ZAVALA and Manuel Luis LODEIROS-ZUBIRIA
Volume 2022 (19), Article ID 3958622, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Feyza Ağlargöz, Anadolu University, Turkey
Aleksandra Radziszewska, Czestochowa University of Technology, Poland
Mirona Ana Maria Popescu, Politehnica University of Bucharest, Romania
Luz Sussy Bayona Oré, Universidad Autonoma del Perú, Peru
Ruslan Skrynkovskyy, Lviv University of Business and Law, Ukraine
Rafael Orlando Florián Castro, Universidad Peruana de Ciencias Aplicadas, Peru
Iwona Lupa-Wójcik, Pedagogical University of Krakow, Poland
Edyta Kulej-Dudek, Czestochowa University of Technology, Poland
Grażyna Rosa, University of Szczecin, Poland
Patricio Ramírez-Correa, Universidad Católica del Norte, Chile
Liviu-Adrian Cotfas, Bucharest University of Economic Studies, Romania
Mihai Cristian Orzan, Bucharest University of Economic Studies, Romania
Daria Zawalska, University of Lodz, Poland
Aleks Krasnov, Peter the Great St. Petersburg Polytechnic University, Russia
Lamyaa El Bassiti, ENSIAS, Mohammed V University in Rabat, Morocco
Ștefăniță Șușu, Stefan cel Mare University, Romania
Isibor Areghan, Covenant University, Nigeria
Cristina-Nicoleta Caranica, Artifex from Bucharest, Romania
Agnieszka Parkitna, Wroclaw University of Science and Technology, Poland
Joseph Ugochukwu Madugba, Landmark University, Nigeria
Robert Huterski, Nicolaus Copernicus University in Torun, Poland
Camelia Delcea, Bucharest University of Economic Studies, Romania
Agnieszka Wójcik- Czerniawska, Warsaw School of Economics (SGH), Poland
Michał Pietrzak, Gdansk University of Technology, Poland
Martina Dragija Kostić, University of Zagreb, Faculty of Economics and Business, Croatia
Vladimir Velikorossov, Plekhanov Russian University of Economics, Russia

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources:

Google Scholar
WorldCat

Table of Content

Trust In Electronic Word-Of-Mouth (eWOM): The Concept and The Most Important Determinants
Anna DRAPINSKA
Volume 2022 (19), Article ID 3963122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Evolution of The Omnichannel Concept in DIY Retail Chains
Mariusz WOŹNIAKOWSKI and Marcin KŁAK
Volume 2022 (19), Article ID 3954922, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Development of Online Shopping in Europe from 2017-2021: A Quantitative Analysis
Stefan KRAL
Volume 2022 (19), Article ID 3962522, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
An Analysis of the Social Network Users Posting Frequency in the Context of Online Brand-related Activities and their Motives: An Empirical Study
Ľudovít NASTIŠIN
Volume 2022 (19), Article ID 3953222, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Research on Consumer Behaviour - Significant Relationships Between the Importance and Frequency of Online Shopping
Jakub HORVÁTH
Volume 2022 (19), Article ID 3960122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Determinants of Live Streaming Influencing Purchase Intention for Online Computer Video Games: A Quantitative Study
Yasheen HILARIO ROMERO and Rafael O. FLORIAN-CASTRO
Volume 2022 (19), Article ID 3959122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Marketplaces: The Post-Purchase Stage of The E-Commerce Consumer Concerning Satisfaction and Its Impact on The Intention to Repurchase
Fernando LOAYZA, Mía RODRÍGUEZ and Manuel Luis LODEIROS-ZUBIRIA
Volume 2022 (19), Article ID 3958722, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Effect of the Perceived Value of Social Media Brand Content on Customer Satisfaction, E-Wom, Brand Loyalty and Repurchase Intention: A Study of The Energy Drink Sector
Felipe GARCIA RAGGIO, Llushve VASQUEZ ROMERO and Pedro BAZO QUINTANA
Volume 2022 (19), Article ID 3948022, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Preferences For Retail Forms of Consumer Shopping
Eva NAHALKOVA TESAROVA, Anna KRIZANOVA and Jakub MICHULEK
Volume 2022 (19), Article ID 3928922, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Sustainability Communications of Fashion Brands on social media: Central Themes and Consumer Responses
İrem AKSOY and Tugba TUGRUL
Volume 2022 (19), Article ID 3916322, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Drop-Shipping – A Business Model Without Holding Inventory: A Case Study of Online Store
Cristian BARCS, Izabela Luiza POP, Cezar TOADER and Diana IGHIAN
Volume 2022 (19), Article ID 3942722, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Influence of Communication on Consumer Purchasing Decision: A Study of Competing Sugar Brands
Omotola NEJO, Lanre AMODU and Oscar ODIBOH
Volume 2022 (19), Article ID 3954122, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Creation Of a Development Strategy in Social Networks
Wenxiao Tian and Aleksandr Koberidze
Volume 2022 (19), Article ID 3973622, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Fear Of Missing Out Vs Joy of Missing Out: A Literature Review on Keeping Critical Mindedness a Top Priority in The Era of The Big Tech Boom
L’houssaine MOUNAIM, Zineb BOUTAQBOUT, Salma LOUANI and Safaa TIGHAZRI
Volume 2022 (19), Article ID 3977322, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Perception Of Ethical Phenomena in Marketing Communication in The Digital Space Within the Slovak Republic: A Qualitative Research
Tatiana COREJOVA, Barbora MISIKOVA, Maria ROSTASOVA and Alexandra VALICOVA
Volume 2022 (19), Article ID 3956922, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Impact of Social Media on Facilitating Communication In The Process of Trade
Olena BOCHKO, Nadіia VASYLTSIV, Nataliia MYKHAILYK, Viktoriia KUZIAK, Nazar STASYUK and Sofiia LEONOVA
Volume 2022 (19), Article ID 3947722, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Connection Between the Activity Within the Social Networks and The Consumer Behaviour - New Techniques for Knowing the Consumer Behaviour
Raluca-Giorgiana (POPA) CHIVU, Ionuț-Claudiu POPA, Bianca Cristiana VOICU and Ionuț TĂNASE
Volume 2022 (19), Article ID 3965622, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Future Trends on E-grocery Market in Poland
Malgorzata MISNIAKIEWICZ and Jaroslaw PAWLIK
Volume 2022 (19), Article ID 3968522, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Effect of E-Service Quality on Customer Satisfaction, E-Trust, E-Wom and Repurchase Intention: A Study of Medium-Sized Women Clothing Brands in The Retail Sector
Luis MEGO JARAMILLO, Thaís VALLEJOS ESPINOZA and Pedro BAZO QUINTANA
Volume 2022 (19), Article ID 3946822, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The Influence of Satisfaction and Trust in The Digital Loyalty of Digital Banking Service: A Qualitative Research
Daniel MEDINA, Daniel ZAVALA and Manuel Luis LODEIROS-ZUBIRIA
Volume 2022 (19), Article ID 3958622, Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022

Editorial Borad

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Review Process

Peer review process is the responsibility of the Scientific Committee of the conference program

Authors Guidelines

Follow conference author guidelines

Manuscript Publication Charges

Free of charge

Indexing and Abstracting

The Journal is indexed and/or abstracted in the following databases/resources:

Google Scholar
WorldCat