Latest articles

31
Dec
2021

The Purple Ocean: Revisiting the Blue Ocean Strategy

Journal of Eastern Europe Research in Business and Economics
The turbulent environment, characterized by dramatic changes and chocks such as global crises and dissolution of many centrally planned economies during the last decades, has demonstrated that rigidity associated with strategic planning does not provide universal solutions. Therefore, more flexible schools of strategic thought –…
24
Dec
2021

Auto-Enrollment Pension in Poland: Impact on HRM Strategies and Pension Participation Rates

Journal of Eastern Europe Research in Business and Economics
The study aims a critical analysis and preliminary assessment of chosen effects of the implementation of a new type of occupational pension schemes with automatic enrollment: the Employee Capital Plans (PPKs), successively has introduced in Poland since 2019. The introduction of PPK’s may constitute a…
23
Dec
2021

Repercussions of the COVID-19 Health Crisis In the Peruvian Informal Sector

Journal of Economics Studies and Research
After the World Health Organization declared the outbreak of Coronavirus (COVID-19) a pandemic, the Peruvian government took preventive measures to counteract the spread of the virus by issuing Supreme Decree No. 008-2020-SA. This decree contains prevention and control measures aimed at ports, airports, land entry…
23
Dec
2021

Promoting The Country of Origin Through the Assets of Exported Services: The Moroccan Case

Journal of Marketing Research and Case Studies
Banking services are one of the main Moroccan exports in Africa. These representations can be studied in order to verify the reversed country of origin effect. Can these services impact the way their users perceive the country? Do they even communicate on their origin or…
20
Dec
2021

An Evaluation and Bibliometric Analysis of the New Challenges faced by Corporate Social Responsibility Projects

Journal of Economics Studies and Research
The reason for including Corporate Social Responsibility (CSR) activities in business processes can be different from cultural and social to economic and financial purposes. Lately, most of the studies have observed the performance of organizations, as a result of including CSR in their structure. Until…
17
Dec
2021

Evaluation For the Recovery Environmental the Beach Chorrillos of Huacho

International Journal of Renewable Energy & Biofuels
The Chorrillos beach of the port of Huacho, is located north of Lima, Peru, and is contaminated by wastewater and solids, discharges by industry and population. For your evaluation of recovery environmental experimental research was applied using the following techniques: observation, environmental assessment, surveys, measurement…
15
Dec
2021

An Exploration of the Green Targeting Strategy – Green Brand Positioning Strategy Linkage: A Qualitative Study

Journal of Marketing Research and Case Studies
The importance of the relation between targeting and positioning strategies is amplified in the context of the green market, as a result of the difficulty that many companies face in attracting an important customer base. The purpose of this paper is to provide a perspective…
14
Dec
2021

Motivation to Use Free Floating Car Rental Service in Riga: The CARGURU Case

Journal of Marketing Research and Case Studies
Digital transformation and digitalization in general have made a significant impact on the service industry, including banking, commerce and renting. Technology, including mobile applications, has converted traditional and formerly inseparable services into ones that can be used from any place and at any time. The…
14
Dec
2021

The Review of Antitrust Practices in The Digital Economy

Journal of Internet and e-business Studies
The aim of the paper is to review antitrust practices in the digital age, where competition is taking on new forms and content in new markets where they tend to have an absolute monopoly. Thus, more and more often witness the fact that products on…
30
Nov
2021

An Exploratory Study of the Entrepreneurial Educational Ecosystem: The case of Morocco

Journal of Entrepreneurship: Research & Practice
In a world context of transition from a resource-based economy to a knowledge-based economy, marked by the strong progression of information technologies and the fourth industrial revolution, entrepreneurship education and the support to entrepreneurial students are heralded in a very optimistic and voluntary manner at…