Latest articles

09
Nov
2022

Public Acuity, Home-made Vehicles and Public Relations in Nigeria

Journal of South African Business Research
Product quality and industry-public relationships enhance organisations' reputations worldwide. In Nigeria, both are critical to the automobile industry already bugged by public distrust and low confidence. Thus, the study examined the public relations (PR) actions of indigenous automobile companies amid these challenges. It looked at…
09
Nov
2022

A Cournot Model Applied on the European Natural Gas Market

Journal of Eastern Europe Research in Business and Economics
The existence of several different degrees of restructuring, uneven dynamics, the transition from a natural monopoly to a competitive market with new strategic and economic opportunities are among the defining features of the natural gas market that transform it into an important pillar of the…
08
Nov
2022

Bibliometric Analysis: The Relationship between Start-ups and Business Performance, as the Main Sustainability Factor

Journal of Entrepreneurship: Research & Practice
The objective of this article is to present a bibliometric analysis by exclusively using the Web of Science database to determine the research areas with the greatest concentrations on the correlation analysis of two basic concepts for global economic progress: "start-up" and "business performance". The…
08
Nov
2022

Curbing Counterfeiting and Piracy with Public Relations Tools: The Case of Nigeria’s Beauty and Cosmetics Industry

Journal of African Research in Business & Technology
Counterfeiting and piracy have become global twin problems of immense magnitude. They jeopardize the image-building efforts of corporate organisations, governments and businesses. Universally, they pose a serious threat to the public perception, growth and smooth running of the beauty and cosmetics industry. Therefore, the study…
07
Nov
2022

The Perception of Patients on Healthcare Information and social media in Suburban Primary Healthcare Centres, Lagos, Nigeria

Journal of e-health Management
Primary healthcare is an essential part of the 1978 Global Health for All, the year 2000 Millennium Development Goals (MDGs) and the 2016 Sustainable Development Goals (SDGs). Internet, especially social media, now appeals to city people searching for well-being experts for border-free help and advice…
04
Nov
2022

Innovation Marketing from the Perspective of New Technologies in the Food and Beverage Industry

Journal of Marketing Research and Case Studies
Today, the Food and Beverage (F&B) sector focuses more on using innovative marketing technologies to introduce their products and enhance their company's image. However, consumer adoption technology of products or services continues to be a challenge for the marketer in the market. This is because…
03
Nov
2022

The Balanced Scorecard Factors of a Training Company – Selection and Linkages

Journal of Human Resources Management Research
Purpose: The aim of the literature analysis and the research on the company was to develop a set of factors which allow assessing the effectiveness of its functioning. The Balanced Scorecard was taken as the basis for selection. Design/Methodology/Approach: The subject of the study is…
02
Nov
2022

Students’ Opinion on the Quality of Distance Learning during the Ukrainian Pandemic Reality

Journal of e-Learning and Higher Education
This article shows the opinion of Ukrainian students (from six different cities of Ukraine) about the quality of distance learning after having one-year experience with such type of education during Pandemic times. The survey was conducted in several main directions: attitudes towards distance learning, key…
01
Nov
2022

Digital Technologies in Companies: Comparison of their Use in the Slovak Republic and in Selected Countries

Journal of Software and Systems Development
Digital technologies and digitalization are key elements of the Fourth Industrial Revolution and part of the digital transformation and provide innovation for businesses of different sectors and size categories. The use of digitalization, together with the integration of digital technologies in enterprises, results in a…
31
Oct
2022

Relationships between Green Human Resource Management Practices on In-role and Extra-role Employee Green Behaviour in a Higher Education Institution

IBIMA Business Review
To effectively preserve the natural ecosystem and resources for future generations, it is important for the organisation to adopt environmental practices. Green human resource management (GHRM) has been identified as an important tool for the implementation of environmental practices in an organisation. Although GHRM has…