Latest articles

19
Aug
2022

Effects of Technological Change on Customers’ Satisfaction: A Study of Zenith Bank Headquarters, Lagos State

IBIMA Business Review
The bedrock of any economy is a strong and efficient banking system. The smooth running of a country’s economy is dependent on how well and fast is the banking industry able to adapt its operations to changes and how well they are able to tackle…
18
Aug
2022

The Development of Public-Private Partnership (PPP) in Poland – Selected Examples

Journal of Eastern Europe Research in Business and Economics
PPP is an opportunity for faster development for many countries, including Poland, which must not be wasted. PPP is one way to deliver and finance high-quality public infrastructure. A private partner, investing in the development of public services, can provide resources that that enable the…
18
Aug
2022

Methods of Estimating the Alternative Reference Values of Macroeconomic Fiscal Instruments in the Extraordinary Situations

Journal of Economics Studies and Research
The reference values of the deficit/GDP ratio and of the debt/GDP ratio  are constant and they are equal  3% for the deficit/GDP ratio and 60% for the debt/GDP ratio in European Union countries. The occurrence of extraordinary situations, such as the financial crisis, economic crisis,…
17
Aug
2022

Cluster Analysis of the EU Labour Markets in the context of the COVID-19 Pandemic Crisis

Journal of Eastern Europe Research in Business and Economics
The COVID-19 pandemic crisis and the governmental measures taken to limit its spread have led to significant contractions in GDP at the EU level and appropriate labour market adjustments. Obviously, the COVID-19 crisis has had effects on the labour market, by increasing the unemployment rate,…
16
Aug
2022

Evaluation of the Success of an Academic Portal: An Exploratory Study of the Staff’s Perspective

Journal of e-Learning and Higher Education
This paper discusses the findings of an exploratory study that intended to evaluate the success of an Academic Portal, Secretaria Online, from the perspective of staff members. This study used a questionnaire based on the information systems success model of DeLone and McLean. This paper…
16
Aug
2022

Factors in Planning Strategic Marketing Communication: Project Management Software

Journal of Marketing Research and Case Studies
The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted…
28
Jul
2022

Is the COVID-19 Pandemic the Reason for Changes in Consumer Behaviour?

Journal of Marketing Research and Case Studies
COVID-19 pandemic was the main reason last year that determined changes in our behavior. COVID-19 changed people's behavior, and its effects will be long-lasting. We had become more nervous and unsocial. But, on the other hand, we were more careful with what we eat during…
27
Jul
2022

Using Process Mining to Analyze an Emergency Service

Journal of Software and Systems Development
Digital solutions open up advances in institutions and in the services they provide. Many organizations collect large amounts of data (Big Data), but the value of these data is not readily available. Any possible solution to solve this problem is seen as an opportunity to…
26
Jul
2022

Digital Literacy, Digital Culture and Digitalization in Europe

Journal of Internet and e-business Studies
The main goal of the research is to analyse and disclose linkage between digital literacy, digital culture and digitalization. The literature review covers explanation of the main concepts of European culture and digital literacy and provides an overview of previous research on digital literacy and…
25
Jul
2022

Innovative and Sustainable Business Strategies: The Case of Portuguese SMEs

IBIMA Business Review
The definition and implementation by Small and Medium Enterprises (SMEs) of innovative and sustainable strategies have increased over time as a solution to obtain a competitive advantage over competitors and to generate positive socio-environmental externalities. This study aims to assess the potential impact of innovative…