The Impact of the Children’s Attitude and Identification to the Brand Characters in the Understanding of the Prescription Child-Mother-Frame of Reflection and Trial of Modeling-
Journal of Marketing Research and Case Studies
The objective of this research is to build a structural model which studies the causal relations between the concept of child’s attitude and identification to the brand characters, at first, and their impact on the prescription child-mother. A review of literature and a frame of reflection…