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Product placement is defined as marketing integration of a product or a brand into a film or televised series in order to avoid conventional advertising. In this paper, there are different categories of products which are promoted by means of product placement. The main objective…

Development of business environment is strongly influenced by quick penetration of information technologies (IT) into all organizational processes. This process generates several problems, which single organizations need to cope with. A specific problem is closely related to vast amount of data which is produced every…

Substantial numbers of Indonesian women are seeking employment as domestic workers in Malaysia in order to escape poverty and unemployment and to be able to support their families back home. Most Indonesian domestic workers in Malaysia face unpleasant working conditions with long working hours and…

In the 2011 Malaysian budget announcement, it was stated that the recent economic crisis, saw a number of businessmen and individuals with financial problems being declared bankrupt. Personal and corporate insolvency can have a debilitating effect on the economy and society as a whole. The…

An application of rigorous statistical analysis in aiding investment decision making gains momentum in the United States of America as well as the United Kingdom. Nonetheless in Malaysia the responses from the local academician are rather slow and the rate is even slower as far…

This paper proposes a framework that seeks to denote the relationship and promote a better alignment between the evolution of supply chain strategies and technologies.  In the supply chain strategy, the focal shift in strategy has been from lean supply chain to a combination of…

Previous studies have estimated the failure rate of Enterprise Resource Planning (ERP) implementations to be between 40 to 60%. This high failure rate also extends to ERP adoption by Small to Medium-sized Enterprises (SMEs) in developing countries. The failure rate is concerning since SMEs contribute…

This research reviews a concept which is still relatively less considered by retail banks: managing complaints. A review of literature will highlight the importance of managing complaints by banks in a CRM approach. Then, analyzing the contents of real complaints in 4 different banks allowed…

The Search Experience Credence product classification model has been one of the most prominent categorization mechanisms in the product classification literature.  Product categorization plays a major role in a company’s marketing strategy. This paper presents the results of a survey conducted on consumers’ perceptions of…

In contemporary business organizations, technology provides the foundation around which organizations evolve and mature. It not only aids organizations in enabling strategic business objectives through automation of operations, but with their information processing and decision support capabilities, these technologies also aid in business planning and…