Latest articles

14
Dec
2011

Call Centers Performance An Application of Structuration Theory

Communications of the IBIMA
The academic field of individual performance is concerned with a large range of multifaceted questions regarding the prediction of individual performance, the assessment issue, or the enhancement and the keeping of a performance value. Current debates have emerged in call centers context. Based on structuration…
14
Dec
2011

Identity Theft Awareness among City Dwellers in Malaysia

Journal of Information Assurance & Cybersecurity
The Information Era brings with it a new breed of cyber criminals; the identity thieves. Worldwide, identity thieves are able to assume another person’s identity to commit fraud or other crimes with the help of digital information technology. In Malaysia, identity theft cases are on…
09
Dec
2011

The Moderators of Post Purchase Regret

Journal of Marketing Research and Case Studies
The objective of this research consists in exploring the factors influencing the regret experience. To answer this objective, two techniques of data collection were used: the in-depth interviews and the focus groups. The results of this research that allowed deduction of the factors involved in order to…
06
Dec
2011

IT Professionals Awareness: Green IT International Comparison Study

Communications of the IBIMA
Global warming and other environmental issues such as energy and resource constraint are becoming the world's major concerns and need to be solved. Information Technology (IT) is perceived as an enabler to resolve those problems and bring greater efficiency. This concept is known as Green…
02
Dec
2011

A Five-Layered Business Intelligence Architecture

Communications of the IBIMA
Many organizations today have adopted business intelligence (BI) as a catalyst to meet specific business needs and to improve organizational effectiveness. Although BI has become more robust and pervasive, some organizations are still unable to maximize the return on their BI investments.One contributing reason is…
30
Nov
2011

Implementation of MS1500: 2009: A Gap Analysis

Communications of the IBIMA
A comprehensive halal food guideline known as Malaysia Standard Halal Food Guidelines (MS 1500: 2009) was launched in 2004. This standard is a new concept in marketing as well as a quality benchmark for producers. The objective of the study is to analyse the gap…
28
Nov
2011

Employer Branding in Selected Companies in United Arab Emirates

Communications of the IBIMA
The article is an attempt to analyze the concept of employer branding and apply the concept to selected companies in United Arab Emirates (UAE).  The concept of employer branding is drawn upon pre-existing theories, models, and practices across fields of marketing, human resource management and…
26
Nov
2011

A Study on the Validation of Green Supply Chain Performance Measures in the Automotive Industry

Communications of the IBIMA
This study was aimed at establishing the validity of the measures and metrics for automobile green supply chain performance measurement. The study involved statistical tests using 16 measures and 72 corresponding metrics. These statistical tests include exploratory factor analysis to investigate the construct validity of…
24
Nov
2011

Theorizing Collective Green Actions: An Institutional Perspective for the UAE Industries

Communications of the IBIMA
User satisfaction is an important predictor of online consumer behavior and the success of a web-based system. If customers are satisfied with the services received through the online system, it is likely they will keep using the system. To examine factors affecting user satisfaction with…
24
Nov
2011

Post-Secondary Students’ Behaviour in the College Choice Decision

Journal of Marketing Research and Case Studies
The objectives of this study are to explore Sarawak post-secondary students’ behavior in the college choice decision and to establish the rank of importance of the influencing factors in students’ college choice decision. A total of 512 post-secondary students in Sarawak are surveyed using questionnaires. …