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Although Malaysian market is deluged with value-for-money Malaysian brands since decades ago, not all the Malaysian brand achieved national recognition. The objective of this research is to develop a valid and reliable model of Malaysian brand equity by assessing the dimensions of the brand equity…

Preceding research attributed the lack of direct causal impact of Information Technology (IT) on firm’s sustainable competitive advantage. Numerous missing links include antecedents of the IT-business strategic alignment (also known as strategic alignment) and the sustainable competitive advantage. Furthermore, reviewers of recent literature have called…

The measures of price image proposed by the literature are mostly multidimensional and fail to consider the richness of this concept. This study proposes a measure of price image. An exploratory and qualitative study helped generate a pool of items.  Then the obtained list has…

Recently, computer games producers have integrated Voice over Internet Protocol (VoIP) into distributed multiplayer games, allowing gamers playing at a distance to talk to each other ‘ear-to-ear’ in an audio-conference-like setting. How does being able to talk to one another in this manner affect the…

The relentless searching of strategic sourcing, due to the fact that globalization is inevitable and today’s manufacturers are competing in highly competitive environment, has pooled many business practices into two competing school of thoughts related to sourcing strategies, i.e. Transaction Cost Economics (TCE) Theory and…

In order to safeguard the confidentiality and sensitivity of personal health information belongs to individual, a privacy law is needed to be in place.  There are numerous cases of unauthorised intrusions of personal health information occurred but no legal action can be exerted due to…

Electronic consumer relationship management (E-CRM) features are among the main factors contributing to the success of any ecommerce Web sites. E-CRM programmes and implementation should focus on effectiveness of managing consumer relations on the Internet through effective use of Internet features either to deliver updated…

A business intelligence architecture comprises of different unique components to collect, transform, analyze and present the structured and unstructured raw data in simple formats to assist decision makers in making timely decisions. The introduction of service-oriented architecture (SOA) enables reusable services which are accessible over…

Consumer purchasing decision making has been of great interest to researchers and practitioners for improving strategic marketing policies and gaining a competitive advantage in the market. Traditional market models generally concentrate on single individuals rather than taking social interactions into account. However, individuals are tied to…

While most corporate organizations in Malaysia have implemented intranet or portal, questions regarding users’ utilization behavior for the purpose of knowledge sharing still remain unanswered. Against this concern, this study seeks to investigate demographic profiles associated with knowledge sharing behavior in an intranet computing environment…