Latest articles

This study attempts to test the applicability of relationship marketing concepts within the self-financed tertiary education (SFTE) industry. Building on the well-established relationship marketing concepts, a conceptual model is proposed in this study to investigate the casual relationship between relationship commitment and student loyalty, and…

According to the literature that exists on the contents of the Knowledge Based-Economy (KBE), concept approaches you through different themes distinguished as: knowledge and information, cooperation and coordination of public and private actors and KBE, human resources and KBE, Technology Information and Communication in the…

This paper is a part of a research in Teaching Economics with the use of Technologies in Post — Secondary level. The aim of this paper is to challenge the hypothesis: “the use of computers and the internet in the teaching of economic modules does not…

Majority of products and services in today’s technologically advanced and global world is developed in form of projects. ICT (information and communication technology) research and practice confirm that success of those projects depends on three equivocally relevant areas: technology, management process and people. The last,…

This article demonstrates that the need for personal interaction has no moderating effect on the relationship between e-quality and e-satisfaction, either in the relationship between e-satisfaction and commitment. The results reveal that a high or low need for personal interaction does not modify these relationships…

The introduction of e-commerce holds substantial potential for marketing and selling products and services online while also introducing a plethora of risks and concerns for consumers. In the context of business-to-consumer (B2C) electronic commerce (e-commerce), the consumer compares not only product and pricing alternatives, but…

This contribution focuses on optimizing the layout of the two production lines for Daimler (hereinafter referred to as DA) and VW Group (hereinafter referred to as VAG) products in the company BOS Automotive Products ltd. The main reason for this optimization is the reduction of…

Employing the appropriate strategy was critical in building successful software industry in many developing countries. Through innovative strategies, a number of developing nations were able to create unique software industry models that emerged as strong software exporters at the global level. The main similarity among…

This paper deals with description and suggestion of an appropriate communication environment to support cooperation between large number of small and medium enterprises (SME’s). Goal of my work is to make communication between larger number of subjects as effective and transparent as possible. From a…

The principal idea of the framework in this paper is to use ontologies to convert a problem domain text description into an object model. The object model of a system consists of objects, identified from the text description and structural linkages corresponding to existing or…