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This research aims to compare the persuasive effectiveness and attitudes change induced in the case of famous and non famous endorser in advertisement. An experimentation was conducted by 290 tunisian women. Our empirical results showed that the non celebrity spokesperson was more credible and generated…

The goal of this paper is to define and propose a model of possible use of business simulators to support education in constructivism sense and with a respect to revised Bloom’s taxonomy of learning objectives. This model is particularly focused on re-construction of prior partial…

Research and Technology Organizations (RTOs) are knowledge-intensive firms. They tend to rely mainly on their employees and their individual competencies (codified or non-codified), the networks and communities they are involved in as well as the structural resources of the organization itself. These resources, mainly of…

Investment in technology is a sensitive issue in modern corporate decision making processes. Developing software for analyzing the trends of any kind of technology requires the extraction of patent information available through web, but also to clean, transform and load it into a standard database…

The sharp increase of Internet usage, as well as, the systematic progress of Information Technology have transformed the way goods are bought and sold, resulting to the exponential growth in the number of online shoppers. However, a lot of differences regarding online purchases have been…

The aim of a travel agency reorientation was to create tourist packages for tourism business. Consequently, the travel agency intended to study the image of a hotel "H" in Bucharest Romania, regarding its tourism activity effectiveness, considering that the hotel is subject to a law…

The paper presents the structure of the learning material for the interactive course “International commerce”. The whole learning material is described through its six components: learning content, evaluation tests, laboratory works, bibliography, webography, and term glossary. The authors present some possibilities of using an interactive…

This article looks at the impact of collocation on the effectiveness of information system development teams. The research objective was to investigate which features of the collocation environment have the greatest influence on team effectiveness and how these can assist in a better design for…

In the knowledge age, the use of the information technology (IT) tools including learning management systems (LMS) has became an imperative. The adoption rate of LMS in academic and training institutions is very promising worldwide. Learning Management system includes several tools that provide academic and…

A “Document Imaging System” may be regarded as a system that captures hardcopy documents, converts the documents to digital image format, and provides electronic storage, search/retrieval, and security facilities. The use of document imaging system technology offer a potential method to increase worker efficiency, reduce…