Latest articles

22
Jul
2008

Designing Online Stores for a Trust-Building Interaction

Communications of the IBIMA
Building customer trust remains one of the main challenges facing electronic commerce today, largely because previous research efforts have not explained trust formation as a process which can be influenced through a number of discrete interaction stages with the vendor. In this paper, we present…
21
Jul
2008

Marketing Practices in the Management of Romanian Organizations

Communications of the IBIMA
The concept of organizational culture has been accepted by the Romanian companies in recent years. A cultural profile was obtained from a study performed in 2004-2006. Three trends have been pointed out: Exaggerated Competitiveness, Conventionalism, and Self-Development. Romanian entrepreneurs are permanently looking for a personal…
20
Jul
2008

The Romanian Entrepreneurial Profile from the Perspective of Cultural Dimensions: A Case Study for Prahova County — Romania

Communications of the IBIMA
This paper presents a pilot research developed in order to establish a profile for the Romanian entrepreneur. In order to realise the entrepreneurial profile, a set of variables which characterize a classic entrepreneurial profile were analyzed in correlation to five characteristic features of the firm…
19
Jul
2008

Corporate Advertising Web Sites as Integrated Relationship Marketing Media

Communications of the IBIMA
Over the last decade corporate advertising web sites have evolved from simple advertising content carriers to advanced interactive multimedia applications that incorporate multiple promotional, advertising and communication strategies. This study focuses on their role as integrated relationship marketing mediums. Specifically, communication, feedback and customer service…
18
Jul
2008

Challenges to Describe QoS Requirements for Web Services Quality Prediction to Support Web Services Interoperability in Electronic Commerce

Communications of the IBIMA
Quality of service (QoS) is significant and necessary for web service applications quality assurance. Furthermore, web services quality has contributed to the successful implementation of Electronic Commerce (EC) applications. However, QoS is still the big issue for web services research and remains one of the…
17
Jul
2008

RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge

Communications of the IBIMA
Data capture technologies such as RFID promise customer centric global service supply chains, but simultaneously threaten data overload. We argue that novel approaches to information management are required to successfully manage the data from sensor-based data capture technologies and to integrate them into successful inter-organizational…
16
Jul
2008

The Commitments made by India under the GATS negotiations: A study of the Impact of these Commitments

Communications of the IBIMA
Developing countries need to ensure that multilateral rules and commitments on trade in services contribute to economically rational policy-making at the national and international levels. This paper shows that India’s modest participation during Uruguay /Doha Round negotiations, and assumption of defensive positions, has not been…
15
Jul
2008

The Determinants of Online Hotel Reservations among University Staffs

Communications of the IBIMA
To compete in the current business environment, hoteliers need to cut down their distribution costs and adopt the electronic distribution channels such as the Internet. However, Malaysian hotels have been relatively slow in adapting this due to the current preference of using traditional method of…
14
Jul
2008

The Digital Economy and the Evolution of Waste Electrical and Electronic Equipment in European Union

Communications of the IBIMA
The development of the digital economy generates countless effects on society and on the environment. The creation of the new business models via the internet and the large scale employment of the information technology, which guarantees the economic growth in conditions of increased environmental protection,…
13
Jul
2008

Online Word of Mouth as a Determination in Adolescents’ Purchase Decision Making: The Influence of Expertise and Involvement

Communications of the IBIMA
Because of the abundant information available on the Internet, adolescents can gain product knowledge with little effort. Nowadays, Internet serves as a new channel besides family members for adolescents to seek information. This study examines the associations of intention to consult online word-of-mouth to purchase…