Latest articles

18
Apr
2008

Mobile Enterprise Resource Planning: New Technology Horizons

Communications of the IBIMA
Mobile ERP is not per se something new or even special. It is an issue growing to become more and more important and enabling mobility due to the technological revolution and more so due to the mobile users. Mobility is about how businesses can provide…
17
Apr
2008

Marketing Mix Drivers of Clients Satisfaction in Technology-enabled Service: Study of Nigerian GSM Subscribers

Communications of the IBIMA
Rapid diffusion of mobile telephone services is accompanied with low satisfaction and high switching behavior many markets. Despite the popularity of technology diffusion studies in marketing literature, limited research concentrate on the impact of marketing mix variables vis-à-vis clients’ satisfaction. Much fewer studies were conducted…
16
Apr
2008

MB-C: Check-in Mobile Application using Barcodes

Communications of the IBIMA
This project involves the design and development of a mobile application, called Mobile Bar-Code (MB-C) that uses the bar-code concept in the process of check-in to the provider’s venue or facility. The MB-C integrates both web and wireless technologies. It provides a wireless service, over…
15
Apr
2008

Managing Knowledge Management Through Strategic Management Perspectives

Communications of the IBIMA
Nowadays Knowledge Management (KM) is the key factor for the organizational success and survival. In the competitive business environments, managing knowledge involve strategic management processes. The processes consist of formulation stages, implementation stages, and controlling stages. With a systematic strategic management approach, organizations are able…
14
Apr
2008

Sustainable Competitive Advantage through Information Technology Competence: Resource-Based View on Small and Medium Enterprises

Communications of the IBIMA
Information and communication technology (ICT) has been the main focused of Malaysian government to strengthen the small and medium enterprises (SMEs) in the country. However, scholars in resource-based view acknowledge that sustainable competitive advantage can only be achieved through building a co-specialised ICT competence between…
14
Apr
2008

The Influence of Consumers’ Moral Intensity, Perceived Risks and Moral Judgment in Purchasing Pirated Software

Communications of the IBIMA
This paper seeks to analyze the influence of consumers’ moral intensity, perceived risks and moral judgment in purchasing pirated software by using the issue-risk judgment (IRJ) model. Moral intensity includes magnitude of consequence, social consensus, probability of effect and temporal immediacy; perceived risks of consumers…
13
Apr
2008

Comparisons Between Transparency In The United States of America(US) Corporate Bond Market and European Corporate Bond Market: Criticisms of Transparency In US Markets From European Markets Perspective

Communications of the IBIMA
This paper investigates the differences between the impacts of transparency in the US and European Corporate Bond Markets by studying the criticisms of transparency in the US markets from European markets perspective. The study makes two assumptions namely as the level of understanding on transparency…
12
Apr
2008

Use of New Knowledge and Knowledge Management to Gain Competitive Advantage

Communications of the IBIMA
New knowledge may perhaps be the only remaining and one of the most critical sources of competitive advantage available to an organization in the 21st century. This is true; more so, as previously available traditional resources may no longer offer any significant competitive advantage. To…
11
Apr
2008

The Impact of Knowledge Process about Customer on the Success of Customer Knowledge Acquisition

Communications of the IBIMA
The fast growing demands of customers that face organizations are concerned with the acquisition of new customers. In this approach Knowledge has become a key source for organizations to improve the competitive advantage. Therefore, Knowledge Management (KM) is viewed as one of the most interesting…
10
Apr
2008

An Assessment on Service Quality in Malaysia Insurance Industry

Communications of the IBIMA
The purpose of this paper is to evaluate customers’ general expectation and perception of insurers in terms of services offered at the insurance service counter (ISC). Other than that, this paper also examines the relationship between the demographic factors and SERVQUAL mean score. The study…