Managing The Motivation of Middle Managers And Forms of Reinforcement That Affect Their Commitment: Case Study of Advertising Agency X
Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
The aim of this paper is to identify the role and importance of motivating middle managers as a crucial element of human resources management and to highlight the challenges in this area for Advertising Agency X. The first part of the paper defines the term…