The Influence of Satisfaction and Trust in The Digital Loyalty of Digital Banking Service: A Qualitative Research
Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Electronic commerce has become an essential part of companies; therefore, for more than a decade, researchers have focused on discovering the variables that achieve a satisfactory customer experience. The objective of this study is to know the influence of the satisfaction and trust variables on…