Exploring Sustainable Attitudes Towards Place Marketing and At Religious and Pilgrimage Tourism: A Conceptual Research on The Way of Saint James
Marketing between Theory and Practice: 41MKT 2023
In recent years, discussion on sustainable attitudes with religious and pilgrimage has started to increase in tourism research. Santiago de Compostela (Galicia, Spain) is one of the main pilgrimage destinations. However, a small number of studies have been discussing the important phenomenon of place attachment…