Latest Communications of International Proceedings articles

Long before the internet hit our world, influencer marketing was practiced traditionally. Businesses have mostly used social influencers, such as sportsmen, etc., for decades to support goods or services through traditional media. However, the emergence of social networks has fundamentally changed how marketing works today.…

The variability of the environment, the need to quickly solve a number of problems caused by the global financial and economic crisis - this is an incomplete list of those prerequisites that encourage most business entities to develop financial and economic stability stratagems that will…

In the working world of the so called Fourth Industrial Revolution the  competitiveness of  companies depends to a high degree on the qualification, innovativeness and loyalty of its employees which makes Human Resource Management (HRM) a key factor for business success. The rapid change of…

Changes in the available communication technology take advantage of the possibilities of using artificial intelligence in the marketing process. One of the areas where artificial intelligence is used for customer service. The literature on the use of artificial intelligence in marketing applies in a similar…

The research void regarding consumer behavior after the introduction of the GDPR became the research goal of our article. To this end, we conducted an analysis based on data from Eurobarometer, EU citizens were examined by age, socio-occupational status, and place of residence. The data…

Wearable wireless sensor networks (WWSN) are increasingly used in healthcare to monitor patients and collect relevant data. In addition, user data can be shared with health experts through the wireless network. This work examines the security and privacy concerns of employing WWSN in healthcare and…

With more people using smartphones in their everyday lives, it is more important than ever to make sure applications are intuitive. The importance of smartphones and the applications we use on them is rising rapidly. Everything from paying bills and getting in contact with loved…

The article presents new trends in product packaging using the case study of a conventional plastic bottle made of fossil-based plastics (PET, PVC and HDPE) and an eco-innovative paper bottle made of paper and recycled/ conventional plastics (rPET and HDPE). The life cycle assessment (LCA)…

The COVID-19 pandemic essentially influenced global market, including automotive industry. This effect created challenges faced by cars’ manufacturers and spare parts suppliers considering the changes in demand and time for products delivery. The article proposes an expert method to assess the efficiency of cars’ maintenance…

Wearable Wireless Sensor Network (WWSN) users face privacy and security issues when they share their health data with health professionals. Data communication in WWSNs relies on wireless communication technologies such as Bluetooth, WiFi, cellular data, and the like. However, the information can be leaked due…