Latest Communications of International Proceedings articles

22
Jul
2022

Effectiveness of the Financial Support of the Creative Industries: Recent Evidence from Slovakia

Contemporary Economic and Financial Issues - A Multifaceted Analysis: 39ECO 2022
The aim of the paper is to assess the efficiency and effectiveness of the Slovak government financial support aiming to curb the economic consequences of the coronavirus (COVID-19) pandemic. The results, drawing on the experience of Slovakia, suggest the distributed COVID-19 subsidies save non-negligible number…
22
Jul
2022

Functioning And Organization of Pharmacies Activities in Poland in Accordance with The Principle of Sustainable Development – A Perspective of Fiscal Policy and Legal Regulations

Contemporary Economic and Financial Issues - A Multifaceted Analysis: 39ECO 2022
The purpose of the study was to understand the functioning and organization of pharmacies in Poland in terms of the principle of sustainable development, including in particular the fiscal policy as the basic mechanism for implementing the above principle. Considering that an objective and comprehensive…
22
Jul
2022

Social Commerce: The Impact of Satisfaction on Purchase Intention in Local Business

Trends and Strategies in Marketing and Consumer Behavior: 39MKT 2022
The theoretical understanding of social commerce and the factors that influence it have received attention in recent years, due to the new way of acquiring different products through social networks. This study aims to investigate the relationship between information quality, service quality and social support…
22
Jul
2022

An Analysis of the Social Network Users Posting Frequency in the Context of Online Brand-related Activities and their Motives: An Empirical Study

Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The issue of social networks and the laws of brand success on these platforms are hotly debated topics these days. The paper focuses on and examines the frequency of content publishing on three social networks - Facebook, Instagram and YouTube. The aim of the research…
22
Jul
2022

Management Approach to Manufacturing Process Technology Improvement: The Case of a Small Shipyard

Research Perspectives on Management, Innovation, and Sustainability in Organizations: 39MGT 2022
Construction and maintenance of a fleet of ships due to climate change and consequent need for intense efforts to reduce CO2 emissions to the atmosphere became not only business, but a strategic need as well. This comes from the fact, that one of the ways…
22
Jul
2022

Personnel Management on the Example of the Automotive Sector

Trends in Human Resource Management, Employee Engagement and Organizational Performance: 39HR 2022
In the publication, the authors tried to draw attention to the need for continuous improvement of qualifications and problems brought about by digital transformation and demographic decline. The publication is based on a literature review of both human team management in relation to new technologies…
22
Jul
2022

Research on Consumer Behaviour – Significant Relationships Between the Importance and Frequency of Online Shopping

Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
In the times of the global market, intense competition and open border business models, digital marketing is becoming a competitive advantage and most widely used tool of marketing communication. Modern and diverse means of communication have given customers quick access to any product or service…
21
Jul
2022

Determinants of Live Streaming Influencing Purchase Intention for Online Computer Video Games: A Quantitative Study

Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
This research examines online video games live streaming for computers and aims to test four motivational factors for watching live broadcasts and their relationship with the intention to purchase online games. A total of 250 surveys were conducted virtually, to people who watched live video…
21
Jul
2022

Relationship of Hedonic and Utilitarian Values and Their Influence on Consumer Satisfaction and Loyalty

Trends and Strategies in Marketing and Consumer Behavior: 39MKT 2022
The objective of this research is to test the influence of utilitarian and hedonic values on consumer satisfaction and its relationship with loyalty. The empirical study used for the verification of the hypotheses was a quantitative type of study through a non-probabilistic sampling of 203…
21
Jul
2022

An Overview about Intelligent Transport Systems and Infrastructure in Kazakhstan

Research Perspectives on Management, Innovation, and Sustainability in Organizations: 39MGT 2022
Intelligent Transportation Systems (ITS) have continued to change supply chain management in the modern era (SCM). In the first stage of our research in 2021, we produced a comprehensive view of ITS and SCM in CIS countries. In this second stage of the study, we…