Latest Communications of International Proceedings articles

The publication cites information on the essence of building customer relationships, or the essence of partnership marketing. Analyzing current trends and needs of today's businesses, the topic of establishing and maintaining relationships with customers is nowadays crucial for companies to achieve their goals. The publication…

Sustainability has been a phenomenon for several years. It is based on economic, social and environmental pillars. It is also crucial in the case of packaging management. Customers rarely want to buy products in eco-friendly packaging. The packaging could affect their purchasing decision. On the…

This paper aims to combine two representative topics for the agri-food market: the wine market and the mix of marketing. Being oriented to the modern marketing, the main objectives are to explain how the marketing mix can be applied for the wine market, how is…

The study of consumer behaviour is one of the most challenging concerns of marketing, having a high relevance both in research and for production or marketing decisions and strategies. This paper is a regional study on the behaviour and consumption preferences for the food "meat…

The popularity of Internet applications encourages consumers to seek information about products, which influences their purchasing decisions. Negative reviews discourage consumers from purchasing products. Therefore, negative reviews in electronic word-of-mouth are important to examine. The present study proposes to broaden the existing concept of negative…

Nowadays, companies realize the importance of satisfied and informed employees. If the employee feels like a part of the company and his requirements are met, the result is a low level of fluctuation. This can be reached through internal marketing communication. Internal marketing communication is…

The paper analyzes the paradoxical character that defines the relation between the sharp rise in the level of the public debt in the last decades in antithesis with the growth and, implicitly, the economic development of the member states of the European Union. The aim…

This s review plays a vital role in providing a critical summary and the overview of what is and what is not know in the field related to the terminology of financial literacy and capabiltiy. Even though the research and practice of financial literacy has…

The pandemic period was nevertheless one of the years when consumers behaviour was affected. We are aware of the fact that despite the period of Spanish Flu or black death, due to modern times and advanced medicine people shouldn’t have been more affected than previous…

Electronic commerce has become a necessary tool for companies to cover new segments, in addition to creating new organizations dedicated only to this type of commerce, reducing costs and generating a higher profit margin. Marketplaces are web showcases that exhibit different products from different areas.…